“The first thing a dealership does when faced with a used car that is merely not selling is to lower the price. This price decrease may be substantial or modest, depending on how badly the dealership wants to get rid of the car. In most cases, price drops are advertised as well, drawing more attention to the vehicle.
If even after a significant price reduction a dealership cannot sell a vehicle, one of several things will happen. In many cases, a used car dealership will send the vehicle to one of its sister dealerships. They will send it to where prospects for it might be better. Failing a sale there, these used cars must go somewhere else.
Even though unsold cars are the dealer’s problem, automakers don’t entirely wash their hands of dealerships. They help dealers by advertising and offering customers incentives and special financing. “It’s in the manufacturers’ best interest for the dealership to sell their vehicles quickly, so they give incentives, say $3000 cash back or zero-percent financing,” says Radek Garbowski, COO of Unhaggle.” For more info, please feel free to connect with Gigacars.com.
