How to start Social Media Marketing for your Business?
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If you are a small business owner and a beginner at social media marketing, there are many ways you can start it. It is estimated that by 2023 there will be almost 448 million active social media users in India (Source: Acumen). With the entry of WhatsApp in the market, the dynamics changed phenomenally, with the messaging platform being used for shopping, selling, customer interaction and more.
As such, if you are not using social media for marketing and promotion, it is time to get started. Here are five tips to start social media marketing for your SME:
1. Understand the goal of your social media initiatives: Social media, can be used for lead generation, selling, engagement, brand awareness, visibility, promotion, customer interaction. Before you start, define your social media marketing goals. Also, identify the metrics you will track to measure success of your social media activities. E.g., number of likes, followers, comments, shares, reach, enquiries/leads, chat messages etc.
2. Identify your audience and their preferred channels: The next step is to identify the right social media channel for your business. There are many social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube etc.), and it is likely that your audience is active on few of them. Identify them and focus on building a strong profile on those platforms. Ensure to fill in all details, actively post relevant content, reply to comments and chats – in short, focus on quality on selected channels than being present everywhere.
3. Plan the content type and calendar: You also need to plan the type of social media content you will be sharing. Take inspiration from other brands to identify content formats. Use a mix of educational, informative, entertaining, and promotional content. Also, follow social media trends (e.g., Stories, Reels, Shorts etc.) and use a mix of content formats (e.g., image, video, text, poll, Q&A, etc.) for the best results. Also, plan and schedule your calendar. This will save you time, ensure consistency, and allow you to concentrate and create high quality content.
4. Analyse and make changes: Once you start creating and sharing content on social media, you will also need to evaluate post performance, analyse what’s working and what’s not, and make changes accordingly. The results must be aligned to your goals and metrics. If not, make required changes. Most platforms provide reports and insights on performance for social media analysis. Alternatively, if you are using tools and software, then you can draw additional insights.
5.Take help to grow and optimise: If you are looking at social media as a primary platform for engagement, lead generation, customer engagement or any other, then it is necessary to approach it strategically. You can get dedicated resources for the same or hire a social media agency to help you with it. This is often recommended as agencies come with experience and expertise and can help you with social media audit, listening, mentions, trends, post creation, calendar planning, analytics and more.
Gaining traction on social media requires commitment and consistency. Use the right social media marketing services to grow your SME and take it to new heights.