10 TIPS AND IDEAS FOR CREATING SOCIAL MEDIA CONTENT
After drawing up the Social Media Marketing plan, an important task to be carried out is the creation of content for social networks. This task is not as simple as it seems and, in many cases, this becomes a difficult job and a feeling of frustration.
Content is a crucial element and an easy way that is implemented in social media strategy, to target your audience, build trust, and engagement, and position a brand. Therefore, we want to share some tips with you.
1. List of Topics to Publish
We suggest that you write a list as extensive as possible (Brainstorm), on the topics that you believe are of great interest to the people in your social community. Try to use the same categories or keywords that you use on your blog or website.
2. Give Product / Service Information
Provide useful information about the usage or composition of your product or service. Create tutorials on the instructions for use, the solutions it provides and the step-by-step of how to do it…, careful content of “how to do it”, not self-promotion such as: “buy 2 get 1 free”, “50% off on first order”, etc.
3. Spread Awareness About the Insights of Your Market
Try to keep them aware of the news, interviews, podcasts, stats, and informative data about your niche, and share reference sites of interest in your industry and your business.
4. Use Visual Content
Emphasize on using 100% visual formats, like images, videos, and infographics. Use quality content according to the algorithm of each social network. Keep texts minimum, but always accompanied by a relevant image.
5. Ask Readers and Use Hashtags
Use one or two # hashtags in the text content of your publication, which is a keyword of your topic. Encourage the sense of participation and dialogue by asking interesting questions, with common sense, do not ask questions that are too ridiculous (the people who follow you are intelligent), and do not underestimate your followers.
If you have got no time, you can get help from any social media agency as all of this requires consistency and someone who is good at this may increase your chances of becoming famous.
6. Share Expert Advice
A good idea in social networks is to share secrets of the sector or the business to which you belong. In this way, you will portray yourself as an expert, and at the same time, they will be getting valuable content from you which will make them trust you. Create consultation sessions and decide who will InCharge.
7. Create Contests and Giveaways
Create marketing actions based on thematic contests or raffles, and use and take advantage of famous dates and anniversaries. You don’t have to distribute big prizes; you can use your own products as a sample of them. This is a good way to create interest and at the same time, it will automatically make a list for another type of marketing (E-mail marketing).
8. Entertain and inspire the audience
Using your humor, and sharing some popular or in-trend phrases accompanied by high-resolution graphic pieces, this resource generates a good image of the brand. What makes you laugh or think is likely to make people laugh or think and build empathy. Try to ensure that your humorous or inspirational publications are linked to the theme of your business, use it on a specific day (for example, Fridays), and do not abuse this resource.
9. Make your business and your work team know
In addition to sharing your products, introduce those who help you every day to carry your company forward, and share photos of collaborators, employees, and people related to your company. Share events of your business online and offline. Explain your marketing differential and make it known to satisfied customers and users of your business.
10. Variation of content and something else
Whenever possible, use original images with free rights, and creative commons, or subscribe to an image bank plan. Use variation in the content such as: 80% pictures, 10% Videos, 10% Text & links. Use CTAs (calls to action) in your posts to help your post generate actions and feedback from your followers.
Bonus Tip:
How often to post on Social Networks?
Striking the right balance between informing without being annoying to our followers is very important. The goal of posting content according to the social media packages is to strike the right balance between sharing and listening, and that often comes down to trial and error. But in order to shorten the process of experimenting with posting frequency, there are some general studies that show us some starting points to start with. For example, you can post to:
- Twitter at least 5 times a day, and you can share up to 15 messages.
- Facebook 7 to 14 times a week.
- LinkedIn 1 or 2 times a day.
- Google+ from 1 to 5 times a day.
I hope these tips and ideas will help you create engaging and likable content for your followers.